Dior fashion show, giant inflatable Chubby Hearts, Louis Cha ‘Jin Yong’ showcase and pop art festival among Hong Kong economy-boosting events
- Three major events over next two months expected to bring in at least 600,000 tourists
- City leader earlier pledged to try to bring global superstars such as Taylor Swift to Hong Kong
A Dior fashion show, giant inflatable hearts, statues of characters from the novels of late martial arts writer Louis Cha Leung-yung and a pop art festival are among the highlights of coming major events aimed at boosting Hong Kong’s economy.
Adrian Cheng Chi-kong, chairman of a government committee set up to attract mega shows to the city, on Friday said three arts and cultural events in the next two months were expected to bring in at least 600,000 tourists.
“Chubby Hearts”, an arts installation by British fashion designer Anya Hindmarch, will make its debut in Hong Kong on Valentine’s Day, while the ComplexCon pop art show will take place outside the United States for the first time in March.
Much fanfare will surround French luxury brand Dior’s global event in Hong Kong on March 23. Dior artistic director Kim Jones will present his men’s autumn collection in the city.
Dior is returning to Hong Kong for the first time since showcasing its men’s winter collection at Shaw Studios in 2016. It will also be the second global brand to host a fashion event locally in recent months after Louis Vuitton’s first-ever Hong Kong runway show at the Tsim Sha Tsui waterfront in November.
“All the events will boost tourism, hotels and hospitality and retail,” said Cheng, chairman of the government’s Mega Arts and Cultural Events Committee and who was credited with pulling strings to bring the Dior show to Hong Kong.
