Hong Kong Disneyland makes ‘happiest place on earth’ a little more expensive, as locals cover cost of 6 years of losses
- Theme park to raise cost of annual passes by as much as 12 per cent, with day tickets also going up
- Lawmaker Yiu Si-wing says he thinks price rises are justified and Hongkongers will be happy to pay more
Hong Kong Disneyland has raised its annual pass prices by up to 12 per cent, counting on local families to pay more as it struggles with six years of consecutive losses compounded by the coronavirus pandemic.
This was the sixth price increase since the theme park opened in the city in 2005. It last raised ticket prices in April 2019, charging an extra 3 per cent.
Tourism lawmaker Yiu Si-wing said he believed the resort’s diehard customers would not be deterred by more expensive admissions, and were likely to rush to renew or even upgrade their membership level to get a better deal.
With border closures keeping tourists away for more than 20 months, Disneyland has relied on local visitors, and managed to grow its Hong Kong fan base of “magic access” – annual pass – members by 8 per cent year on year, according to its latest financial year results.
But the “happiest place on earth” is a little less happy for parents, who will have to dish out 12 per cent more for platinum tier magic access for children aged three to 11. The new price will be set at HK$2,878 (US$370) compared with the current HK$2,569.
Children memberships under the silver level have risen 3.8 per cent to HK$950, while gold tier prices are up 8.8 per cent to HK$1,588.
