Coronavirus: Hong Kong shopping giants wage war with loyalty schemes for stores including Wellcome, Mannings, 7-Eleven, Ikea and KFC
- Dairy Farm Group launches rewards programme covering 2,000 stores in Hong Kong, as rival AS Watson Group reveals plans to expand its scheme
- Retailers are vying for business as the coronavirus crisis strikes a heavy blow on the struggling sector
Dairy Farm Group on Thursday rolled out its new customer rewards programme for shoppers to earn points when they spend money at any of the 2,000 or so shops and restaurants under the scheme, which include Wellcome, Mannings, 7-Eleven, Ikea and KFC.
The launch comes as rival AS Watson Group, which is mostly owned by Hong Kong tycoon Li Ka-shing’s CK Hutchison Holdings, revealed its own plans to expand its loyalty programme, MoneyBack.
Under Dairy Farm Group’s “yuu” scheme, once a registered customer’s points tally reaches a certain threshold they will be entitled to freebies such as a cup of coffee at 7-Eleven or a Portuguese egg tart from KFC.
Ronald Wong, head of marketing for yuu, said he hoped more than 1 million users would download the mobile application this year.
“It’s a milestone in the digitisation of our retail businesses,” Wong said. “We feel that the best way to retain customers’ loyalty is to reward them.”
The scheme covers more than 10 brands falling under the banners of the Dairy Farm and Jardine Restaurant groups. Shoppers can earn one point for every HK$1 spent on the new mobile application.
If they shop with Hang Seng Bank’s “yuu enJoy” credit card at any designated retailer, their points will triple. Those ordering food at restaurants on the list with the card will see their points quadruple.