HiPP, world's No. 1 organic baby food brand, expands market presence in Hong Kong, sets sights on Greater China
- With a 125-year history and a legacy of sustainable farming since the 1950s, HiPP's fourth-generation CEO is excited about its growing presence in Hong Kong
- The top organic formula brand in Hong Kong holds a 59% market share and is developing tailored formulas for infants and babies in the Greater China region
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Globally, the popularity of organic milk formula is on the rise as health-conscious parents choose it for its clear advantages. With optimum nutrition and being free from toxins such as rBST/hormones and genetically modified organisms (GMOs), it offers a safe and beneficial choice for babies without compromising their endocrine system.
HiPP, Europe’s leading organic formula milk brand and Germany’s No. 1 baby food brand, is seeing a rise in market share in Hong Kong and Greater China. Local parents are increasingly appreciating the advantages of organic baby food, which can help reduce allergy risks and promote a stronger immune system. By avoiding harmful chemicals like herbicides, pesticides, GMOs, and preservatives, HiPP offers babies a safe and healthy option.
Under the leadership of its owner and CEO, Mr Stefan Hipp, HiPP maintains its legacy of sustainable farming and unwavering dedication to organic farming and production. This ensures that HiPP’s products provide pure and natural nutrition, free from chemicals and artificial additives.
An organic agriculturist by profession, Mr Hipp emphasises the importance of healthy soil and pure ingredients for natural nutrition.