What do you buy the wealthy Hongkonger who has it all? How about land and a ‘lord’ title in the Scottish Highlands?
The catch? You can’t build on the plot and can’t sell it on. The exercise by a nature reserve in the far-flung corner of Britain is part of efforts to protect the land and draw high-end tourists
In Hong Kong, the world’s priciest property market, buying a home at under HK$300 per square foot is nigh on impossible, but your money will go a lot further in Scotland, not only earning you a handsome slab of land but an aristocratic-sounding title to boot.
The offer by a company managing nature reserves in the Scottish Highlands comes with a catch, however – buyers are not allowed to build any permanent structures on the small plots and the title is more wordplay than any official bestowment of nobility.
Despite this, it has become increasingly popular worldwide as a “novelty gift” for the person “who has everything”, according to Stephen Rossiter, promoter for the company.
He added that the money made from selling the plots would help to fund plans to conserve the nature reserves.
Rossiter, who visited Hong Kong earlier this month as part of a promotional trip around Asia, said he wanted the concept to reach more people in this part of the world.
