Hong Kong toy makers hope Asia’s largest toy fair will help boost flagging sales
The 43rd annual Toy and Games Fair will feature more than 2,100 exhibitors at the Hong Kong Convention and Exhibition Centre between January 9 to 12
Hong Kong’s toy makers are hoping to revitalise flagging sales as they look to next week’s 43rd annual Toys and Games Fair – the largest of its kind in Asia – at the Hong Kong Convention and Exhibition Centre.
The fair will bring together a record number of more than 2,100 exhibitors from 42 countries and regions to display products for four days from Monday.
It will take place at the same time as the annual Baby Products Fair and International Stationery Fair, all of which are organised by the Trade Development Council (HKTDC), the statutory body promoting trade for city-based companies.
Last year, the Toys and Games Fair gathered 2,035 exhibitors and drew over 45,000 visitors.
Hong Kong is the second largest toy exporter globally, but the industry has struggled over the past year, particularly from competition from mainland enterprises, putting pressure on prices and profits.
Total toy experts in the first 11 months of 2016 fell to HK$33.75 billion, 24.2 per cent lower than the same period last year.