South China Morning Post tops list of Hong Kong’s most trusted paid newspapers
Study by Chinese University finds trust in the media, however, is at its lowest level since 1997
The South China Morning Post remains Hong Kong’s most trusted paid newspaper, according to a survey on media credibility by Chinese University.
However, the study, the seventh since 1997, showed overall trust in the local media was at the lowest level ever recorded.
The university’s school of journalism and communication interviewed 907 people over the phone in August for the study.
The Post scored 6.54 on a scale of one to 10 in the survey, a slight drop from 6.98 recorded in the last poll in 2013.
However, it is still the best score in the “paid newspaper” category, of which the overall average score of 11 newspapers surveyed was 5.58.
The Post has been rated highest in the category in six of the seven studies.
In the “electronic media” category, government-run radio and television station RTHK was the most trusted among the six broadcasters, with a score of 6.76.
