Musical fantasy has had a magical effect on Hong Kong Disneyland merchandise sales, bringing per capita spending on products to a new high.
The power of Elsa, the main character in the 3D animated film released in 2013, has extended well beyond the silver screen.
Since the local launch of merchandise in June, demand has been "incredible" and shows no sign of slowing. Fans snap up 530 costumes each week - 70 per cent of them Elsa's dress.
Merchandise sales jumped 15 per cent in the two weeks after the mid-March release of the seven-minute animation - a sequel to the full-length film. The short movie introduced 25 new items to the collection, which already had more than 100 products on sale.
items, which make up between 8 and 11 per cent of all Disney merchandise, contributed to growth of 3 per cent in per capita merchandise spending in the 2015 fiscal year from the previous year.
"We've never seen demand for our products like we've seen for " said Jim Greene, director of merchandise at Hong Kong Disneyland.
