Dah Sing Bank staff help get kids hooked on books
Dah Sing Bank staff gather round for some storytelling to help primary schoolchildren understand the joy and importance of reading
"I declare after all there is no enjoyment like reading!"
Miss Bingley's declaration in Jane Austen's classic Pride and Prejudice seems unlikely to resonate with today's children, who are immersed in all kinds of digital gadgets, but Harold Wong Tsu-hing believes all is not lost for literature.
And that is why Wong, chief executive of the Dah Sing Banking Group, one of the Operation Santa Claus donors, partnered this year with past beneficiary Kids4Kids to promote the habit of reading to pupils in a Tin Shui Wai school.
Giving money, he says, is not all that charity is about.
"Sometimes, social responsibility is fulfilled by donation," he said. "But more often, it is about the time and effort of employees, and community service, as supported by the corporation."
His staff travelled to Lok Sin Tong Leung Kau Kui Primary School on Saturday morning to learn from the partner group how to conduct "buddy reading", which had them mingling with the children as they read.
And while Miss Bingley's assertion - uttered to attract the attention of a man who was more interested in his book than in her - was less than sincere, there seemed no doubt the children enjoyed their session.