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Chinese YouTube star Li Ziqi dismisses claim she makes US$24 million a year
- The 29-year-old’s depiction of a rural idyll in Sichuan has won her millions of followers internationally and at home
- But her company said a viral post about her income had overstated the total. Li makes money through advertising revenue and selling food products
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Alice Yanin Shanghai
One of China’s most popular YouTube stars, who gained a large international following for her videos showcasing traditional rural life, has dismissed claims she makes 168 million yuan (US$24 million) a year.
Li Ziqi, 29, became one of China’s most popular celebrities last year, reaching 9 million followers on YouTube, where her cinematic videos celebrating rustic life in Sichuan province have attracted millions of views.
She also has 34 million subscribers on Douyin, China’s top short video app, 22 million followers on the microblogging site Weibo and last month was praised by state media for helping to promote traditional Chinese culture to an international audience.
On Thursday, news portal Thepaper.cn reported that her company Hangzhou Weinian Technology had rejected an estimate of her annual earnings published last month on Weibo by a tech industry blogger.
The report said the blogger, whose real name is unknown, had apologised and deleted the post.
Li makes money through advertising revenue and the sale of products such as noodles and sauces.
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