Avengers: Endgame takes a cool US$178 million at Chinese box office over Labour Day holiday
- Blockbuster accounts for 80 per cent of all ticket sales over extended break
- Final instalment in Marvel Studios’ saga is now China’s third-highest grossing film of all time
Marvel’s superheroes helped smash box office records across mainland China over the Labour Day holiday as Avengers: Endgame accounted for 80 per cent of all takings.
Of the 1.5 billion yuan (US$222.7 million) in ticket sales over the four-day break, the blockbuster’s share was more than 1.2 billion yuan, according to Economic View, an app run by China News Service.
Globally, the blockbuster has earned US$2.19 billion in less than two weeks, becoming the No. 2 film of all time, only behind Avatar, which netted US$2.79 billion.
China’s box office takings over the Labour Day holiday – which usually spans May 1-3 – have been steadily climbing, from 658 million yuan in 2016 to 999 million yuan last year. Takings in the first three days of the four-day holiday this year totalled 1.3 billion yuan.
More than 34 million people went to the cinema during the holiday, up from 22.45 million in 2017.
