How AI is helping Chinese short dramas storm the West
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Storytelling comes in many forms, but in the online world, where new digital technology can be quickly leveraged, bite-sized, episodic programmes – known as micro-series – are steadily gathering loyal fandoms, especially in America and Europe.
One tale may tell the story of a woman who feels trapped in a marriage to a man she deems a failure, only to reveal the shocking truth of his hidden business empire. Another plot may follow a woman’s romantic journey with a kind-hearted man, only to learn he is a family adversary, bent on seeking revenge.
The brief but intense dramas are fast paced and can be irresistible to watch, or even addictive for viewers who enjoy shows optimised for their digital devices.
“It’s an old routine, but I’m so invested,” said a fan of one micro-series.
“I was embarrassed by the plot, but I really want to watch the next episode,” admitted another.
