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Liu Zhen

During the May Day holiday, the Jeju Cruise Terminal in South Korea used to be packed with thousands of passengers from the ports of Shanghai, Tianjin and Qingdao disembarking from large cruise liners and boarding their tourist buses.
This year, however, little Putonghua could be heard during the holiday period, a major travel date for Chinese tourists.
The last time the port saw large numbers of Chinese faces may well have been March 11 when about 3,400 tourists refused to set their foot on the resort island in protest against South Korea’s decision to deploy a US-developed missile defence system to counter the threat of North Korea’s nuclear weapons programme.
3,300 Chinese cruise passengers stage boycott at South Korean resort amid missile shield row
Beijing says the system poses a threat to its own security and its stance has sparked Chinese consumer boycotts of South Korean products and restricted tourism, in particular, organised tours by travel agencies or cruise ships.
“The afternoons used to be our busiest hours when cruise ship passengers landed in Jeju and came for shopping,” said a saleswoman at the Jeju Shilla Duty Free shopping mall. “Now, no such thing.”
The saleswoman is one of the increasing number of Chinese people working in tourism in Jeju. Like many others, she is an ethnic Korean from China’s northeastern provinces.
As she can speak Putonghua and Korean it enabled her to get a job on the island, which last year received an estimated four million tourists from China.
China’s anger over THAAD missile shield will hit South Korea’s economic growth, central bank says
Since Jeju became a visa-free destination for Chinese passport holders in 2008, hotels, restaurants, stores and other service sectors have boomed.
But after the missile shield dispute escalated in March, the number of Chinese tourists to South Korea as a whole has plummeted. In March, 360,782 Chinese visited the country. That compares with 601,671 in the same month last year, a drop of 40 per cent. 
The Teddy Bear Museum in Jeju bills itself as one of the “world’s top 10 popular museums among Chinese visitors”, but during the May holiday it was mainly relying on South Korean visitors.
Next to it, the K-Pop Museum, a centre for Chinese fans of Korean pop culture, was still loudly playing hit songs, but visitors were limited and mostly from South Korea.
Li Shuang, a Chinese driver and tour guide who have been working in Jeju for three years, said the past couple of months have been very hard.
A colleague of Li’s added: “We should consider some alternative plans, maybe buying local goods and selling on the internet back to China.”
Hong Kong tourists flock to South Korea to fill in void left by Chinese
About eight million Chinese tourists travelled to South Korea last year, nearly half the total number of overseas visitors. Of the Chinese who came to South Korea, about half are believed to have visited Jeju.
Signs and notices in simplified Chinese characters can be seen at the tourist sites around the island. Popular Chinese domestic mobile payment apps such as AliPay and WeChat Pay can be used, from duty-free department stores to street corner convenience stores.
Some Chinese tourists are still in Jeju, particularly individual travellers outside tour groups. And the appetite for South Korean products and cheap international brands still appears to exist.
The South Korean retail giant Lotte is the target of a consumer boycott in China after it allowed the deployment of the missile system on some of its land.
China’s online boycott puts Lotte in cross hairs amid THAAD row
But one middle-aged woman from Shanghai was busy buying at its duty-free store in Jeju.
“I don’t care much about politics. It has little to do with us ordinary people,” she said, as she paid for designer bags. She and her friends had visited the store twice in two days.
Another tourist, Lin Lifen from Tianjin in northern China, holds a Lotte VIP card, given after US$10,000 has been spent on purchases. In her purse were more membership cards for other South Korean retailers.
“I’m just buying for friends. They like Korean cosmetics,” she said.


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Korean peninsula

Holiday hush as Chinese tourists shun South Korean resort island amid THAAD missile shield row

Staff wait for customers at a luxury store on Jeju. Photo: SCMP Pictures

May 1, 2017 Jeju, South Korea (Photo: Liu Zhen) Passengers shopping in an airport duty free store at Jeju international airport (the one with people queuing outside the store)

Hong Kong tourists flock to South Korea to fill in void left by Chinese

The fare to South Korea from Hong Kong fell 11 per cent in March, compared with the same month a year ago.

epa05832316 Chinese tourists walk down Seoul's Myeongdong street, South Korea, 06 March 2017, amid concerns that China's move to order the country's travel agencies last week to suspend their tour programs to South Korea will hurt the South Korean tourism industry. The move is the latest in a series of reprisals over Seoul's moves to deploy the high-tech US Terminal High Altitude Area Defense system on its soil. EPA/YONHAP SOUTH KOREA OUT

Tourists in the Insadong neighbourhood in Seoul. Photo: 48 Hours Magazine

China’s online boycott puts Lotte in cross hairs amid THAAD row

China’s e-commerce platforms are spearheading an anti-Lotte campaign amid Sino-Korean tensions over US-backed THAAD system

Protestors boycotting Lotte’s stores and products in Jilin on March 4. Photo: SCMP Pictures

Seoul says Beijing is confused about THAAD system

Elements of a THAAD battery arriving at Osan US airbase near Seoul, South Korea on March 6. Photo: AFP

Why the real quarrel between Beijing and Seoul isn’t about THAAD

A group of activists holds a rally in front of the Defence Ministry in Seoul, South Korea, last week, to voice their objection to the planned deployment of the THAAD anti-missile defence system. Photo: EPA

A Lotte Mart staff stands in an almost empty Lotte Mart in Shanghai on March 13, 2017. The store remained open but dozens of other Lotte stores in China have been closed, as diplomatic rows over a controversial US missile system sparked boycott calls against Seoul. Lotte has faced growing opposition in China since signing a deal to provide land to host the Terminal High-Altitude Area Defense (THAAD) system loathed by Beijing. / AFP PHOTO / Johannes EISELE

Holiday hush as Chinese tourists shun South Korean resort island amid THAAD missile shield row

Numbers of mainland tourists on Jeju down during Labour Day weekend