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China web giant Baidu launches search engine in Brazil

Called 'Baidu Busca', the Portuguese-language version of China's biggest search engine is completely localised

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A screenshot of the front page of Baidu Busca. Photo: Tech in Asia
Baidu announced today that it has officially launched its search engine in its biggest market yet outside of China, Brazil.
The Portuguese-language version of Baidu, dubbed ‘Baidu Busca’, currently covers web, images, and video searches. It has also incorporated a localised version of its Postbar (“Tieba” in Chinese) trending forum feature.
Baidu founder and CEO Robin Li was in Brasilia Thursday to announce the launch, which happened to coincide with Chinese President Xi Jinping’s meeting with Brazilian President Dilma Rousseff.

Baidu spokesperson Kaiser Kuo said that the Brazilian version of Baidu would come decked out with several features not available in the Chinese version, including a smart searchbox that predicts queries and shows preview shots of top results while typing, an open content platform with several local partners, and some interactive elements like the ability for users to “like” their favorite athletes and celebrities.

Kuo added that Baidu hasn’t announced any specific targets yet for Baidu Busca.

"This is just the beginning of what we anticipate will be a long road that’s going to require patience and determination," Kuo said. "One thing we’re doing is focusing on more local development.

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