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Thailand
AsiaSoutheast Asia

Thailand rebounds from Taylor Swift miss, to host Summer Sonic music festival, Tomorrowland

  • Summer Sonic will come to Southeast Asia for the first time in its second venture outside Japan
  • The announcement comes after Prime Minister Srettha Thavisin identified hosting of major music events as ‘quick wins’ for Thailand’s economy

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Swedish DJ Alesso performs at the 10th edition of the Tomorrowland electronic music festival in 2014. Photo: AFP
Bloomberg
After missing out on Taylor Swift’s world tour, Thailand has sealed deals to host Summer Sonic and Tomorrowland music festivals as it pushes event-driven tourism to propel Southeast Asia’s second-largest economy.

Summer Sonic will come to Southeast Asia for the first time in its second venture outside Japan, with dates set for August 24 and 25 in Bangkok after shows in Tokyo and Osaka, according to Thai government spokesman Chai Wacharonke. Thailand will also be hosting the dance music festival Tomorrowland in 2026, which may be only the first of 10 consecutive editions, Chai said in a statement on Saturday.

The push came after Thai Prime Minister Srettha Thavisin, who took office in September, identified measures such as visa waivers for tourists as “quick wins” to stimulate Thailand’s economy, which he has repeatedly said is in a “crisis.” Thailand, which has seen an average growth short of 2 per cent in the past decade in a region where a pace upwards of 4 per cent is the norm, has pushed promotional campaigns to extend holidaymakers’ stay and year-round festivals to boost the number of foreign tourists.
Srettha previously bemoaned that Thailand had missed out on Taylor Swift’s record-breaking Eras Tour, which made Singapore its only stop in Southeast Asia due to an exclusive arrangement with the neighbouring country.

Tycoon-turned-politician Srettha has called Singapore’s move “smart” and said Thailand should seek to emulate such strategies to bring in tourists and boost its economy.

Economists upgraded the first-quarter growth forecast for Singapore’s economy, with some attributing the gains in part to Swift’s concerts.
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