Nextflix to expand online streaming television and movie service
Rollout coming in the autumn and will follow expansion into New Zealand and Australia
Netflix said it would expand its online streaming television and movie service to Japan late this year, as its ramps up efforts to conquer the world, even as competition heats up in the growing market for internet television.
The California-based company laid out a vision last month to be in 200 markets in the next two years, up from the current 50 as it accelerates its expansion.
The rollout in Japan, which was estimated to have about 36 million households with broadband internet connections, will follow expansion of Netflix service into Australia and New Zealand next month, according to the company.
"With its rich culture and celebrated creative traditions, Japan is a critical component of our plan to connect people around the world to stories they love," Netflix chief executive Reed Hastings said on Wednesday.
Netflix promised a strong selection of Japanese television shows and films at launch, along with original content such as and the documentary .
Netflix planned to open a regional office in Tokyo to foster alliances with consumer electronics makers as well as creators of films and television shows.
