Choosing the right digital camera for memories that matter the most
Smartphone cameras can’t capture those first-rate images everyone wants when it’s a big occasion, a dream vacation or one of life’s special moments you’re photographing

Never before has so much been photographed by so many. According to estimates from Keypoint Intelligence/InfoTrends, some 1.3 trillion images are expected to be taken worldwide in 2018, 87 per cent of them captured on smartphones.
This obsession with visually recording the minutiae of every day is even enshrined in our language (ergo the phrase: “Pics, or it didn’t happen”).
For those images quickly shared, and soon forgotten, a smartphone probably will do the job. When memories matter – a milestone occasion, or a dream vacation – nothing can surpass a fit-for-purpose camera. To keep those memories alive long after your current device has passed its use-by date, we asked some experts about the latest digital camera equipment they would use.

Perhaps couple with the PRO range of Olympus lenses, like the 12-40 zoom – delivering more zoom range and greater versatility in a range of lighting conditions than a smartphone, Williams continues. The 300mm f4 telephoto lens is a boon for photographing birds and other wildlife, “and has stabilisation capabilities so amazing you can even achieve handheld video shots (less need for the hassle of carrying a tripod), with a 1.4x teleconverter helping when you need even more power,” he says. An excellent, though less specialised lens is the 40-150 zoom, Williams adds.