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Can blockchain help soccer fan Jason Sze democratise ‘the beautiful game’?

  • Co-founder and CEO of 433 Token to use cryptocurrency transaction system and smart contracts to connect soccer stars with youth players and fans
  • Company plans to hold public pre-sale, starting on November 16, which will target a maximum amount of US$27 million

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Jason Sze, co-founder and CEO of 433 Token, who hopes to use blockchain and smart contracts to connect soccer stars, youth players and fans. Photo: Abdela Igmirien

The world of blockchain throws up some interesting life journeys.

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For Jason Sze, co-founder and CEO of 433 Token – an initiative to democratise soccer – a promising career began as an inspector with the Hong Kong Police Force.

I quickly became fascinated [by the cryptocurrency bitcoin] and thought it would be a revolutionary technology to change the world
Jason Sze, co-founder and CEO, 433 Token

After quitting that role, he started a digital marketing agency before moving into the world of blockchain – a digital database of information that can be simultaneously used and shared within a decentralised, publicly accessible network – and launching 433 Token.

So how did this radical career change come about?

After Jason launched his digital marketing agency, some of his team wanted to be paid in bitcoin, the pioneer of cryptocurrencies based on blockchain technology.

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“I quickly became fascinated and thought it would be a revolutionary technology to change the world,” he says.

An ardent Real Madrid fan, Sze, who admires the dedication and determination of the Spanish club’s former striker Cristiano Ronaldo, who now plays for Juventus in Italy – joined forces with long-time mentor Raymond Wong, who has a property and security investment background, to co-found the token.

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