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Korean actress Song Hye-kyo helps Omega celebrate Hong Kong store opening

Song Hye-kyo and Omega’s CEO, Raynald Aeschlimann, at the opening ceremony of the brand’s new store on June 1, 2018. The new store is on Pedder Street, Central. Photo: Kim Soo-jin
Song Hye-kyo and Omega’s CEO, Raynald Aeschlimann, at the opening ceremony of the brand’s new store on June 1, 2018. The new store is on Pedder Street, Central. Photo: Kim Soo-jin
Timepieces

The 128-square-metre boutique in Pedder Street, Central, offers a full range of its products – from watches to fine jewellery, and sunglasses to even perfume

Say hello to Omega’s latest boutique.

The new store, which is also the luxury brand’s 12th to open in Hong Kong, is located in Pedder Street, one of Central’s most prestigious addresses.

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To help celebrate the new opening, the brand brought in Korean actress Song Hye-kyo – best known in Hong Kong for her starring role in the hit drama Descendants of the Sun – on June 1.


 

The actress also helped introduce Omega’s latest women’s range, the Trésor collection, to the Hong Kong market.

The new boutique’s decor is inspired by nature, from the “Steely Rain” design featured on the window displays, to the zebrawood walls and earth-toned furniture.

An elegantly furnished VIP area is the icing on the cake.