Why does the ski resort of St. Moritz attract so many celebrities, billionaires and royals?
This hidden gem in the Swiss Alps has created a champagne and caviar lifestyle that the glitterati flock to every winter
St. Moritz is many things: A holiday resort with world-class skiing, the birthplace of Alpine winter tourism, twice home to the Winter Olympics, and a hidden gem for the 1 per cent.
It’s also, as Heidi Mitchell of Town & Country wrote, “Europe’s most secretive and storied ski town”.
Located in the middle of the Swiss Alps, St. Moritz has popularised modern winter sports like ice cricket and snow polo, while spawning numerous five-star luxury hotels and top class restaurants with gourmet chefs.
Such a history has created a champagne and caviar lifestyle that the glitterati flock to every winter. Celebrities, royalty and billionaires alike, from Kate Moss to the Swedish royal family, come for the glitz and the slopes.
Here’s a glimpse into the lavish winter wonderland that is St. Moritz.
St. Moritz is located in Switzerland’s Engadin Valley, a high Alpine valley region in the Swiss Alps.
St. Moritz’s history dates back to 1864, when the first winter tourists stayed from Christmas until Easter.
