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How do you book exclusive hotel rooms if they’re not listed online?

Exclusive rooms can be difficult to obtain, including the Royal Penthouse Suite at the Hotel President Wilson, in Geneva, Switzerland, which can be booked online only if you have US$80,000 to spend. Photo: Elite Traveler
Exclusive rooms can be difficult to obtain, including the Royal Penthouse Suite at the Hotel President Wilson, in Geneva, Switzerland, which can be booked online only if you have US$80,000 to spend. Photo: Elite Traveler

It pays not to advertise for high-end hotels, which deliberately keep quiet about – and make it hard to book – their ultra-luxurious suites to add to their cachet

How are you supposed to book a room that is not listed on a hotel’s website?

Well, you probably cannot, unless you are connected enough to have heard about it by word of mouth.

That is often the case with ultra-luxurious rooms and suites that high-end hotels purposely omit from their listings.

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There are no photographs, no descriptions, and no prices available; to anyone who isn’t in the know, it is as if they don’t exist.

Hotels keep such rooms secret for a variety of reasons, whether protecting the hotel’s assets or protecting the guest’s identity and privacy.

 

Then, of course, there’s the thrill of exclusivity.

The New York Times said that hotels use these unlisted rooms “as a way to delight valued guests or generate buzz”.

These rooms go by a variety of terms – owner’s suites, such as partnership suites – but one thing they have in common is a hefty price.