A peek inside Starbucks’ first newly opened upmarket Princi bakery in New York
The stand-alone bakery in the city’s theatre district, which opened on Wednesday, is the American coffee chain’s third such outlet in the US
Starbucks, the United States coffee giant with outlets around the world, has just opened its first stand-alone Princi bakery in New York.
The Princi bakery in New York’s theatre district is Starbucks’ third Princi in the United States, after openings in Seattle and Chicago.
Princi was first opened in 1986 by Italian baker Rocco Princi, expanding to five locations in Milan and London over the course of 30 years.
Starbucks and Princi joined forces in 2016, when the coffee giant joined the bakery’s global investment team and licensed the first Princi location in the US at the Starbucks Reserve Roastery in Seattle.
Princi is the sole provider of baked goods at the Starbucks Reserve Roastery in Seattle and at Starbucks Reserve Roasteries around the world.
The Roasteries are seen as more upmarket than the typical Starbucks location.
Customers typically spend four times more in the company's Roastery locations than in a traditional Starbucks, according to a company spokesperson.
While the new Princi bakery in New York is not part of a Reserve Roastery, Starbucks has announced that there will be a Reserve Roastery – with a Princi inside – opening in New York by the end of the year.