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Google exec picks up his customised yellow Rolls-Royce Dawn Black Badge at Pebble Beach

Rolls-Royce describes the Dawn Black Badge as ‘the most uncompromising expression of open-top luxury in the world’. Photo: Rolls Royce Motor Company
Rolls-Royce describes the Dawn Black Badge as ‘the most uncompromising expression of open-top luxury in the world’. Photo: Rolls Royce Motor Company

Luxury car billed as one of ‘the most beautiful statements of automotive power on the road today’ has been customised for Google’s VP of Engineering

A top Google executive picked up his customised Rolls-Royce Dawn Black Badge at a ceremony during this year’s Pebble Beach Concours d’Elegance.

Benjamin Treynor Sloss, vice president of Engineering at Google and a noted car connoisseur, received his custom car at a Rolls-Royce collectors’ cocktail reception on Saturday night when it was presented by Torsten Müller-Ötvös, CEO of Rolls-Royce.

“The Rolls-Royce Dawn Black Badge is the most uncompromising expression of open-top luxury in the world, and Ben’s personal vision has demonstrated that Black Badge Rolls-Royces can be some of the most beautiful statements of automotive power on the road today,” said Müller-Ötvös, in a statement when presenting the car to Sloss.

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The Rolls-Royce Dawn Black Badge is a two-door coupe with four usable seats for adults. The Black Badge model line of cars has been consciously advertised and made to appeal to a younger generation of buyers. A standard Rolls-Royce Dawn starts at US$335,000.

Sloss custom designed the car by working with the Rolls-Royce Motor Cars Los Gatos dealership and the Rolls-Royce Bespoke Collective in Goodwood, England. The car’s colour scheme features a striking yellow about the main bodywork, while being contrasted with a dark navy blue called “Pikes Peak Blue”.

The same colour scheme extends into the interior of the car, with the leather seats, dashboard, tonneau cover, and rear seat waterfall all in Pikes Peak Blue, while the seat piping, door interiors, and pinstripe applied to the dashboard are all in the bright yellow.