Chinese consumers will drive future of electric cars, says Porsche China CEO
German carmaker to invest US$6.9 billion in electric vehicle production and also target younger drivers in nation – its biggest market for past three years
Shanghai was the location for the world premiere of the new Porsche Macan.
This was no coincidence as China is now the largest individual market for Porsche for the third year in a row.
Of the more than 350,000 Macans sold since 2014, more than 100,000 are in China.
We still believe that everyone deserves to experience the charm of the sports car. With some entry-level models, such as the Macan, we made Porsche ownership possible for a whole new group of drivers
China’s passion for Porsche began long ago and the feeling is clearly mutual, with bold new projects such as the Porsche Experience Centre in Shanghai, next to the Shanghai International Circuit – the motorsport track that hosts Shanghai Formula One Grand Prix races – being the first in Asia.
We spoke to Jens Puttfarcken, the new president & CEO of Porsche China, after the launch of the car to learn more about the extensive brand communications that Porsche achieves in the region.
While the strength and success of Porsche in China market is obviously due to the product itself – the cars – how has Porsche been able to find such success in engaging with Chinese Porsche lovers?
Indeed, fascinating products are the backbone of our success.
The sports car image of Porsche has been strengthened and China became the second largest individual market of Porsche’s two-door sports car.
China has been the largest individual market of Porsche for three consecutive years.
I feel that [everyone] should recognise the strength of the Chinese market. China has been the largest individual market of Porsche for years. Looking ahead, I think the electric car market is [going to be] driven by China
