How grand slam champ Jannik Sinner became a style icon: from flaunting his custom Gucci bag at Wimbledon to Italian chic in tailored jackets, and fashion shoots … he’s also a mental health advocate

Feb 6 , 2024

Australian Open winner Jannik Sinner is capturing hearts in the fashion world too. Photo: @janniksin/Instagram

Initially groomed to be an alpine skier, the Australian Open winner switched to tennis when he was 13 and, in just six years, was named by the ATP as newcomer of the year

Carrying a Gucci duffel bag to Wimbledon’s Centre Court in 2023, Sinner stuck with the typical all-white dress code, but showed himself to be a trailblazer in sports fashion

In the constellation of sports celebs, there’s one star whose Italian heritage may come as a revelation to many: Jannik Sinner.

Now positioned as the world’s No 4, this prodigious 22-year-old talent has not only put Italy on the tennis map, but has also transcended the realm of sport to become a style icon: the Australian Open winner is considered one of the most fashionable grand slam champions nowadays.

But just how did he get to where he is today?

Tennis champions can be fashionistas too, as Australian Open winner Jannik Sinner is proving. Photo: @janniksin/Instagram

Jannik Sinner’s tennis journey

Jannik Sinner is a native of Italy. Photo: @janniksin/Instagram

Sinner hails from the small Italian town of San Candido, nestled near Austria and Germany. His journey to tennis stardom began on the ski slopes. Initially groomed for alpine skiing, Sinner switched to tennis at the age of 13, and since then, his ascension in the professional tennis circuit has been nothing short of meteoric – by 2019, the Association of Tennis Professionals had already recognised him as the newcomer of the year.

He’s also a fashion darling

Jannik Sinner is making his mark as a style icon. Photo: @janniksin/Instagram

Unlike many of his contemporaries, Sinner is often seen at runway shows, engaging with top designers and staying ahead of trends. Off the court, he embodies Italian chic, favouring layers and impeccably tailored jackets. His frequent appearances in fashion magazines and cover stories, including titles like Interview Magazine, GQ, and Icon, highlight how seamlessly high fashion complements his persona.