How this Korean YouTuber gets non-vegans to follow her tempting vegan mukbang videos
From burgers to shrimp noodles, all the food Chang Ji-eun eats on her YouTube channel is plant-based, and she’s changing the public’s perception of the vegan diet one scrumptious video at a time
YouTuber Chang Ji-eun, 33, regularly uploads “mukbang” videos on her channel. What makes her channel distinctive from other Korean YouTubers, though, is that everything she eats on her show is vegan.
Her videos are helping viewers shake off their preconceptions about vegan food, mostly because what she eats looks just like regular food and snacks: from hamburgers and hot dogs to stir-fried shrimp noodles and lavishly buttered scones.
Chang says she started her YouTube channel because she wanted to change the public's perception of veganism and show that the diet is not that difficult to adopt.
“I started my vegan channel earlier this year, hoping to share my delicious vegan dishes with the people out there. I wanted to show people that we can still enjoy very tasty meals without taking any lives,” Chang says.
It is now her third year living meat-free. She started in April 2017, when she got to know someone who was a vegetarian.
I started my vegan channel earlier this year, hoping to share my delicious vegan dishes with the people out there. I wanted to show people that we can still enjoy very tasty meals, without taking any lives
Chang says she was curious and wanted to try the diet. It wasn't difficult for her to adjust, and by autumn that year, she had decided to become a vegan.
“As I was a trainer for some 10 years, I used to eat lots of chicken to maintain the ideal level of muscle in the body. I knew that protein from meat was necessary to keep in shape,” the YouTuber explains.
:When I became a vegetarian, it was much easier and more comfortable for me to stop eating something that I was eating obsessively. It felt like I was liberated from some sort of oppression.
