Who are the faces behind new K-pop girl group 3YE?
- Bold-looking band, with its debut single, Do Ma Thang, dares to be different by appealing to both male and female fans
For a typical K-pop girl group, it is hard to take a different approach from the “lovely, cute concept” of many established groups – especially for those bands that have made their debut recently.
However, 3YE (known as “Third Eye”) is offering a different vibe with its three members’ bleached dreadlocks, bold dangling earrings and combat or cargo trousers.
I think [our] group is taking a new approach, making a challenge to the [established] K-pop idol scene
The group made its debut on May 21, with the release of the single Do Ma Thang, a strong hip-hop track with a catchy dance beat.
The name of the song brings a different musical interpretation and perspective to the K-pop scene, because it is unusual for a female trio to showcase a “strong women concept”.
“I think [our] group is taking a new approach, making a challenge to the [established] K-pop idol scene,” Yurim, one of the group’s three members, said.
The group’s members said their role model is Shinhwa, a “first-generation”, six-member K-pop boy band, launched in 1998, which is still going strong and remains popular among fans.
3YE met Lee Min-woo, one of Shinhwa’s main vocalists, to get some advice last Monday.
We want all genders, regardless of whether they are male or female, to dance to our songs, and I think this is a departure for a K-pop girl group
“Gender is not particularly our consideration,” Ha-eun, the youngest member of 3YE, said.