Jil Sander's got attitude now - thanks to designer duo Luke and Lucie Meier

Creating something progressive is the key to what the designer couple bring to the brand
Talk about a power couple. It is no secret that husband-and-wife duo Luke and Lucie Meier have dominated the fashion scene since they became creative directors at Jil Sander. While it marks the first time the duo are officially working together, they are proving that mixing work with play is not always a bad thing.
“Working together comes naturally because …” says Lucie before Luke finishes her sentence with: “the dialogue has always been there”. Luke adds: “It was really normal. When you hang out with somebody and [share] a similar interest, you’re always going to be talking about it. It’s just now we go to the same office.”
Since the duo’s appointment, it has been a series of successes, starting with their well-received spring/summer 2018 collection for women – their first collection for the Jil Sander brand. A feat, considering they were rushed for time.
“We had to start right away [when we joined],” Luke says. “We had a compressed first season. It was really quick, so you don’t have the luxury of seeing how you will work [with the rest of the team] for a few months.”
Rushed, they might have been, but daunted, they were not. And if your résumé came as peppered with high-profile names as theirs, you would not be either.
The couple both have enviable backgrounds with stints at the most eye-catching of brands. Before Luke joined Jil Sander, he worked as head designer at Supreme, where he earned a reputation as an influencer of streetwear fashion before he left it in 2014 to co-found OAMC, a luxury menswear line.
“My background has brought me to where I am now,” he says.
“During the period I was [at Supreme], there was no compromise and you make things that you think are relevant and interesting – you didn’t have to worry about trends,” he says. “[At Jil Sander] that mentality is the same where there’s no compromise and we’re making things that we like … things we think are cool and good.”