Ariana Grande, Kylie Jenner, Beyoncé and Blackpink’s Jennie all agree on one thing – Marine Serre’s crescent moon prints are super-duper cool
After stints at Balenciaga, Dior, Maison Margiela and Alexander McQueen, Serre has emerged as a vital new voice, offering an alternative to logomania with her addictively omnipotent designs embraced by stars from Hollywood, Hallyuwood and K-pop alike
Not too keen on the logomania trend? Then Marine Serre’s iconic crescent moon prints might be more to your liking. In lieu of a heritage logo such as interlocking Cs and Gs, the 28-year-old fashion designer puts a stamp on her brand through its signature Sailor Moon-esque crescent moon graphics, crafted into figure-fitting pieces and covetable, futuristic looks.
Attuned to the signs of the times, forward-thinking, and a creator of must-haves that can last, or at the very least, be upcycled, the French designer is here for the long haul. From face masks to sportswear and made-to-measure couture, Serre keeps recycling and innovating, with the aim of making the fashion world a better place, one upcycled garment at a time.
Tiny crescent moons
Winner of ta 2017 LVMH Prize for Young Fashion Designer title and a Business of Fashion 500 lister, Serre was educated at Belgium's La Cambre-Mode (s) fashion design academy, and gained skills while interning at top fashion houses Alexander McQueen, Maison Margiela and Dior. She was eventually appointed as junior designer at Balenciaga, and worked closely with creative director Demna Gvasalia – who is “really skilled technically”, Serre recalled in a W magazine interview, explaining how she was keen to learn how to drape and construct from her mentor.
In 2017, Serre finally launched her fifth-year graduate collection, called “Radical Call for Love”, which was also the debut of her crescent moon prints, in reference to an Arabic country and the goddesses in Greek culture. “The moon is there every night, also. So there’s something a bit magical and also feminine that I really like about it,” Serre told W.
Moon sightings
As Serre continues to mark her clothes with tiny moon prints, it has given her a signature trademark more powerful than a logo. Vogue Business notes how an identifiable graphic print is an easy way to be distinguished from other brands, and its appeal is far more interesting than the trends that come and go, season after season.
K-pop stans, as the music’s fans are known, might’ve first seen it on Blackpink’s Jennie Kim or former 2NE1 member Sandara Park, while fashion fans might’ve spotted the moons on model Irene Kim.
