What’s up for the Tiffany man? New men’s line features games, rings, watches – and a bracelet costing US$54,000 worn by A$AP Ferg

Actors Jeff Goldblum and Justin Theroux join the renowned New York jeweller at its unveiling of Tiffany Men’s, a line dedicated to the gents
Who says Tiffany & Co.’s iconic blue box is only attractive to women? In October, the renowned New York jeweller unveiled its new Tiffany Men’s, a line dedicated to the gents, at the Hollywood Athletic Club in Los Angeles. The line comprises two collections: Tiffany 1837 Makers – a nod to the founding of the American jewellery house that year – and Diamond Point.

Among the famous faces at the launch were actor and musician Jeff Goldblum, actor Justin Theroux, professional athlete Victor Cruz and singer Cody Simpson, all sporting Tiffany 1837 Makers accessories.

The collections feature a range of jewellery, accessories and homeware that are designed to reflect the ideals and style of the contemporary Tiffany man and the brand. The collections of nearly 100 items put a modern spin on traditional items such as cufflinks and money clips. Also featured are bracelets, pendants, rings and watches, as well as barware and drinkware, games and novelties.

One of the most expensive offerings, worn by A$AP Ferg at the launch, is the Tiffany T square bracelet in 18ct white gold with princess-cut diamonds, which costs US$54,000.
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