What Swatch collab can we look forward to next after the successful Omega MoonSwatch and Blancpain Scuba Fifty Fathoms? Style’s 6 best guesses for iconic revamps, from Longines to Tissot

Sep 19 , 2023

Watch enthusiasts are anticipating more Swatch collaborations in the near future after the success of MoonSwatch and Scuba Fifty Fathoms. Photos: Omega, @blancpain1735/Instagram

Swatch’s collaborations have created affordable versions of high horology timepieces, with the Omega MoonSwatch and Blancpain Scuba Fifty Fathoms seeing massive success

We think the next project will likely incorporate bioceramic and may involve Breguet, Glashütte Original, Jaquet Droz or Hamilton, which boasts pieces popularised by Elvis Presley and Christopher Nolan

In the wake of the Omega MoonSwatch’s massive success and in a stunning twist to Blancpain’s celebrations for the 70th anniversary of its iconic dive watch the Fifty Fathoms, Swatch recently released the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms.

Moves like this make high horology more accessible to the masses, as you can now obtain a bioceramic Fifty Fathoms for US$400 rather than the automatic original for almost US$12,000, as per Prestige Time.

Swatch honours the legendary Blancpain Fifty Fathoms with five models made from bioceramic material. Photo: @blancpain1735/Instagram

So what’s next? Watch enthusiasts around the world are speculating heavily about which of the Swatch Group’s other brands might get an iconic reference revamped. We can hazard a guess that Swatch’s next collab will also be bioceramic, and that Swatch will want to raise awareness about and make accessible a watch that otherwise might be a bit niche.

Here are Style’s five front runners for Swatch’s next potential collaboration …

1. Breguet

Breguet is known for its complications and dress pieces, such as this new Tradition. Photo: Breguet

In watch forums and group chats all over the globe, Breguet is head and shoulders the most popular guess for the next Swatch collaboration. The brand has been around since 1775 and is named after its founder Abraham-Louis Breguet, whose historical clients included Marie Antoinette, Napoleon Bonaparte, King George IV and Alexander I of Russia, to name a few.

Breguet himself is known most for inventing some of the most coveted complications in watches, such as the tourbillon, retrograde displays and the gong most widely used in minute repeater watches.

The recent Breguet Type 20 and Type XX feature a more accessible tool and pilot watch design language. Photo: Breguet

If Swatch decides to leverage a Breguet piece for a bioceramic revamp, we see that going in one of two directions. Breguet is primarily known for its dress and complication watches, with its signature watch hands, but it’s also known for the Type XX pilot’s watch, which has a more accessible design.