Style Edit: Graff’s Butterfly 50th anniversary collection – the British jeweller demonstrates its famed way with diamonds

Mar 31 , 2025

Launched in 1975, the iconic Graff Butterfly has fluttered among us for 50 years. The latest collection has at its heart this showstopping diamond and emerald necklace. Photo: Handout

Half a century since the first Graff Butterfly fluttered into our collective consciousness, the new spring collection has just landed

In 1975, a character that would go down in history as one of the most iconic of all high jewellery creations first fluttered across a delighted world’s consciousness – the Graff Butterfly. For the half-century since, the butterfly – a symbol of transformation and personal freedom across cultures and eras – has been a motif inextricably identified with the legendary British jeweller, renowned for its unmatched expertise with diamonds.

The collection includes necklaces and earrings, all featuring the butterfly in-flight. Photo: Handout

It’s an endlessly adaptable creature that the house has incorporated into a dazzling range of different designs across every type of ring, earring, necklace, bracelet and watch – but always depicting the creature in-flight, wings spread to reveal its shimmering coating of diamonds, with the delicacy, refinement and spectacular attention to detail that characterise every Graff creation.

Now, as the Graff Butterfly collection marks its 50th anniversary, a series of exquisite new pieces, launched in time for the spring equinox, will take the creature into evermore ambitious territory.

For evidence of that, look no further than a stunning diamond and emerald necklace that leaps out from the new collection.

The Graff Butterfly collection is marking its 50th anniversary with this latest release. Photo: Handout

At its heart is an imposing, 5.04 carat emerald-cut diamond, which is surrounded by a generous sprinkling of beautiful butterflies made from pear-shaped and marquise diamonds. They sit delicately atop a solid necklace entirely pavéd with 57.13 carats of emeralds.

Another head-turning piece showcases butterflies with pavé wings surrounding a central diamond, which hang at jaunty angles off a necklace of pavé diamonds that has a pear-shaped diamond drop as its centrepiece. Five more butterflies adorn a bracelet in the same style, while earrings feature diamond drops below a further pair of butterflies.

The latest Graff Butterfly pieces include several showpiece necklaces. Photo: Handout

On yet another suite of jewels, butterflies in pear-shaped and marquise diamonds line up in size order along a necklace made from pavé diamonds, with a 5.02 carat emerald cut diamond at its heart, with yet more butterflies dangling from it.

The new high jewellery creations join the range of existing Classic, Silhouette and Pavé pieces that are icons of the collection. Together, they constitute an entire and irresistible universe of beautiful butterflies.