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Luxury

STYLE Edit: Omega releases the newest Mini Trésor collection in celebration of its star-studded campaign, featuring inspiring women including Nicole Kidman, Zoë Kravitz, Kaia Gerber and Zhou Dongyu

STORYSCMP Style Reporter
Omega’s new Mini Trésor timepieces come in many different styles, such as this Mini Trésor 26 mm with Toile de Jouy strap. Photos: Omega
Omega’s new Mini Trésor timepieces come in many different styles, such as this Mini Trésor 26 mm with Toile de Jouy strap. Photos: Omega
Style Edit

  • The new campaign chose women of diverse talents, from Kiko Mizuhara to Olympic sprinter Allyson Felix, to celebrate female success
  • The new Mini Trésor timepieces come in different styles with a variety of dial and case options and a gorgeous new pattern, with the signature Trésor crown

With more than 100 years of experience in creating women’s watches of unparalleled reliability, beauty and versatility, Omega has something for every woman to covet. Its panoply of different women’s timepieces, which includes the Trésor, Aqua Terra, Constellation, Planet Ocean, Speedmaster, Prestige, Ladymatic and Dark Side of the Moon collections, ensures that every possible taste is catered for. From the resolutely classical to the fearlessly innovative, and from dazzlingly dressy sparklers to ideal every day tickers, Omega has a watch to support every woman through her daily life.
Omega’s family of female ambassadors: Han So-hee, Kaia Gerber, Zhou Dongyu, Nicole Kidman, Allyson Felix, Zoë Kravitz and Kiko Mizuhara.
Omega’s family of female ambassadors: Han So-hee, Kaia Gerber, Zhou Dongyu, Nicole Kidman, Allyson Felix, Zoë Kravitz and Kiko Mizuhara.
This remarkable diversity is aptly showcased in a new campaign that focuses on the personalities of Omega’s family of female ambassadors. They include a panoply of distinguished acting talents: Academy Award winner Nicole Kidman; Zhou Dongyu, one of China’s foremost young screen stars since she starred in 2010’s Under the Hawthorn Tree; South Korea’s Han So-hee, who exploded in popularity after starring in 2020’s The World of the Married; and US star of big and small screen Zoë Kravitz, who’s also a musician and model. They’re joined by American-Japanese Kiko Mizuhara, whose modelling work has also blossomed into a screen career; Kaia Gerber, who’s following the family modelling tradition started by her mother, Cindy Crawford; and Olympic and world champion sprinter Allyson Felix, who has been tearing up tracks for nearly two decades.
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Highlighting the individuality of each of these women of achievement, the new campaign pictures them in a series of sophisticated black and white portraits, each accompanied by their favourite Omega watch, along with the words they live their lives by.

Concept sketches of Omega’s new Mini Trésor 26mm Toile de Jouy timepiece.
Concept sketches of Omega’s new Mini Trésor 26mm Toile de Jouy timepiece.

One of the most-loved and most instantly recognisable of all of Omega’s women’s watch lines, the Trésor collection has a long and storied history that dates back to 1949. The name, meaning “treasure”, originally referred not to any precious adornments on the watch but to the calibre beating at the heart of it – one that ensured absolute precision and reliability, but that also came in slimline proportions of just 30mm, allowing the case of the watch to display an elegantly thin silhouette. The collection was revived in 2017 with a new design that updated it for the 21st century.

Now, for 2022, the latest watches in the collection, launched to celebrate the new campaign that showcases Omega’s ambassadors, slim it down even further to just 26mm. The new look Mini Trésor timepieces come in a variety of styles, with a range of dial and case options, including several in Omega’s very own, highly covetable version of gold, as well as some spectacular straps in a head-turning new pattern.

The new Mini Trésor collection shares a crown embellished with a red ceramic flower topped by a diamond.
The new Mini Trésor collection shares a crown embellished with a red ceramic flower topped by a diamond.

The new watches in the collection all have a few key design elements in common, however. Each features the iconic Trésor crown at 3 o’clock, engraved with a flower in red liquid ceramic and set with a diamond. They also all come with the collection’s trademark elegant, elongated Roman numeral indications on the dial, as well as a handy mirrored caseback in the so-called “Her Time” pattern that allows the user to check her reflection with ease.