STYLE Edit: How the ethereal beauty of butterflies inspired Graff to create new jewellery collections – with dazzling diamonds, coloured gemstones and precious metals

Jul 19 , 2021

Graff’s Pavé Butterfly collection depicts clusters of butterflies flitting about the flowers – just one of four new collections from the brand inspired by the creature. Photos: Graff

Style Edit

Anne-Eva Geffroy, design director at Graff, explains that the butterfly has become a heritage motif of the luxury maison

The new collections are Butterfly Silhouette, Pavé Butterfly, Princess Butterfly and Butterfly watches, like the Classic Butterfly and a range of secret watches

There’s nothing that recalls the splendour of springtime quite like the fluttering wings of a butterfly as it flits about the flowers in a garden.

For that reason, the ethereal creatures have served as fertile inspiration for many a jeweller who wants to immortalise their beauty in a palette of precious metals and glittering gemstones. Luxury diamond jeweller Graff is no different – butterflies have long been part of the brand’s oeuvre.

The butterfly motif has been a source of enduring inspiration throughout the history of the house.

“In the tradition of the great jewellers throughout history, we design jewels and timepieces that perfectly mimic the natural elegance of a butterfly,” says Anne-Eva Geffroy, design director at Graff. “This deceptively simple motif, which has become synonymous with Graff, has, over the decades, offered us endless opportunities for reinterpretation.”

The captivating open ring embraces the finger as the butterflies seemingly dance mid-flight.

This year, Graff is expanding its butterfly kingdom with a new series of designs.

The Butterfly series is separated into four different collections – Butterfly Silhouette, Pavé Butterfly, Princess Butterfly and Butterfly watches – each with its own take on the motif.

Butterfly Silhouette includes delicate pieces highlighting the distinctive outline of the butterfly, traced in precious metals and set with brilliantly sparkling diamonds. The striking graphic shapes and minimalist setting makes this collection ideal for everyday wear. The new dual finger rings and sautoir necklace are particularly lovely, the latter with several butterflies suspended gracefully on a slim chain.