How rich is Supercar Blondie? Meet Alex Hirschi – the car-obsessed Dubai YouTuber who turned her hobby into a US$17 million fortune, becoming the world’s biggest female automotive influencer
- She interviewed John Travolta and Jake Gyllenhaal on Dubai radio, but it’s social media that’s made her millions and got her on Britain’s TV show Top Gear
- She has a Rolls-Royce, a McLaren and a Tesla Cybertruck on order, and has driven the BMW 3.0 CSL Hommage R, Ferrari 599 GTZ and Lamborghini Terzo Millennio
Over in Dubai, 35-year-old Alex Hirschi, better known as Supercar Blondie, has been permanent fixture on the social scene for over a decade thanks to her radio job, bubbly personality and love of cars. But in the past three years, the Australian expat shot to international stardom after swapping the airwaves for social media.
Here’s what you need to know about the small town girl from Queensland who has become the most famous female car vlogger on the planet.
Her hubby is her sidekick
Alex is married to Nik Hirschi, who doubles as her manager and cameraman. A former banker, Nik started working full time on his wife’s content in 2018 and has been instrumental in her success.
While he does pop up in some of Alex’s videos and social media posts, Nik largely takes a back seat and lets his wife soak up the fame and glory stemming from their hard work and shared passion. What a guy, eh?
She’s an Aussie expat in the Middle East
