Marion Cotillard had a front-row seat at Chanel’s Paris Fashion Week show, which evoked the glamour of Hollywood and Cannes – but she was one of the only in-person attendees

Oct 9 , 2020

Models parade at the end of Chanel women's spring/summer 2021 collection in Paris, evoking nostalgia for the good old days of Cannes glamour. Photo: Agence France-Presse

Covid-19 might have put off celebrities from attending, but the luxury fashion brand’s runway show at the Grand Palais – right before the venue closes for renovations for the Paris Olympics of 2024 – was a dose of much-needed optimism

Monumental light-bulb encrusted letters spelling CHANEL sparkled over the runway at the Grand Palais on the last day of Paris Fashion Week, prefacing a collection celebrating the cinema industry. It brought a pang of nostalgia for better times during this pared-down virus-hit season that has been notable for its lack of star power.

Virginie Viard sent her models down the runway looking like young Cannes starlets. Photo: EPA-EFE

Like Milan before it, Paris has undertaken an unusual fashion season for spring/summer 2021 because of the coronavirus pandemic. The nine-day calendar was a mix of ready-to-wear runway collections with masked guests in seated rows, in-person presentations and completely digital shows streamed online with promotional videos.

The collection was notable for its shoulder shapes. Photo: Xinhua

The American actors who usually attend Chanel, the highlight of Paris Fashion Week, stayed away. But designer Virginie Viard dreamed of more glamorous times. She produced an optimistic collection channelling the Hollywood or Cannes movie star machine and its media circus, appropriately placing French Oscar-winning actress and Chanel muse Marion Cotillard on the sparse front row.

Viard married Hollywood glamour with the casual. Photo: Xinhua

“I was thinking about actresses at the photo call, coming off the red carpet: their faces a little distracted, their attitude a little out of sync with the outfits they’re wearing … this very lively side to cinema that happens beyond cinema,” Viard said.

It produced a diverse display of high-class glamour that mingled with the casual in a collection notable for its shoulder shapes that were exaggeratedly round and wide, or diagonal and flat.

Chanel’s classic black tweed was on display. Photo: EPA-EFE

For the high-class, there were ecru and black tweed skirt suits – the house signature. The best was a stiff knit black number with giant round shoulders, uber-cinched waist, giant tubular arms and large white visible shirt cuffs and collar. It cut a beautiful silhouette against the pure-white illuminated runway.