Louis Vuitton, Chanel or Prada? Plastic is passé – luxury reusable water bottles will be the must-have trend of 2020
As plastic is shunned and sustainable fashion trends, the reusable water bottle industry will be worth US$1.1 billion by 2027, according to the US-based Transparency Market Research
As disposable plastics are increasingly shunned around the world – plastic straws, barely forgivable; glowsticks, an abomination! – and the government and media urge us to recycle and reduce for sustainability matters; reusable items such as water bottles, coffee cups and cutlery have become must-have items. US-based Transparency Market Research predicts the reusable water bottle industry will be worth US$1.1 billion by 2027.
Actress Maggie Rogers carried one to the red carpet of the Grammy’s this year. So it’s no surprise high-street labels and designers are eagerly jumping on this bandwagon. Here’s a list of fashionable quenchers we think are worthy of investing:
Personal runway
Landing in Hong Kong last Christmas as a part of its Dreamscape pop-up exhibition, Prada’s first stainless steel water bottles, in semi-glossy black and matt silver finish, are capped with a screw top and a handle so you can turn any surrounding – gym, your walk to work, dog park – into a personal runway.
Honourable deeds
Saving the environment and fulfilling our recommended eight glasses a day are honourable deeds but we can only sacrifice fashion to a certain degree, and repeating the same totes to lug around our quenchers is definitely a faux pas. Cue Louis Vuitton’s autumn-winter 2019 bottle holder. Dotted in the brand’s signature Monogram Eclipse on black leather, the 21.5cm-tall cylindrical pouch goes agape at the top via a silver-tone metal zips, both embossed with the logo. An adjustable strap ensures it complements any look.