5 AI ‘influencers’ on social media, from models to a granny friendly with the Biebers
These women supposedly attend Paris Fashion Week and get invites to top restaurants, but here’s the catch: they’re not real
Aitana López is one of the most talked-about influencers at the moment. Since her Instagram account @fit_aitana was created in 2023, featuring lifestyle and beauty content, the pink-haired, 20-something Spanish woman has amassed over 300,000 followers at the time of writing.
Created by Rubén Cruz, the founder of influencer agency named The Clueless, Aitana López is a hyperrealistic AI influencer. Not only was she raking in over US$11,600 a month in 2023, she’s also attracted the attention of prominent male celebrities who’ve apparently tried to slide into her DMs without realising that she’s AI-generated.
“One day, a well-known Latin-American actor texted to ask her out. This actor has about 5 million followers and some of our team watched his TV series when they were kids,” Cruz told Euro News in a 2023 interview.
Her Instagram bio states “virtual soul” and links to @theclueless.ai and @open_artai.
According to Cruz, Aitana was created when the agency was struggling to find reliable influencers. “We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing,” he said.
Despite the rise in anti-AI sentiments, Aitana is just one of several AI “influencers” who are taking over social media. Here are a few that have been on our radar.
@grannyspills
