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Is Erewhon Market Los Angeles’ trendiest celebrity hotspot? Loved by Kendall Jenner and Shawn Mendes, the upscale wellness store even features smoothie collabs with Bella Hadid and Kourtney Kardashian
STORYFaye Bradley
- If you’ve been scrolling social media lately, chances are you’ve come across Erewhon Market, thanks to celebrity fans like Kendall Jenner, Miley Cyrus and Jake Gyllenhaal, to name a few
- The upscale grocery store in LA is believed to have inspired the supermarket featured in Netflix’s You season two – and it has collaborated with Hailey Bieber and Bella Hadid on US$20 smoothies
The coolest place to hang out in LA these days isn’t a private members’ club, bar or restaurant – it’s a grocery store.
Erewhon has become the trendiest celeb hotspot lately, attracting the likes of Bella Hadid, Shawn Mendes and more. But if you think Erewhon is your typical local supermarket, think again. Not only is it one of the most expensive grocers in the US, it’s also home to a plethora of unique recipes, ingredients and viral smoothies that taste nearly good enough to justify their US$20 price tags.
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Here’s everything you need to know.
Erewhon is not your average grocery store
Dubbed by Vogue as Hollywood’s cult-favourite wellness location, Erewhon is certainly no Target or Walmart. This organic supermarket, which has locations in Beverly Hills, Calabasas, West Hollywood and more, celebrates natural ingredients and products that have been sustainably sourced, are GMO-free and support animal welfare, per its website.
Although it’s been around since the 1960s, it wasn’t until recently that it started to enjoy immense popularity – especially during the pandemic. Celebrities made it their regular haunt, particularly during lockdowns, and it gained plenty of traction on social media too.