How the Beckhams and Ellen DeGeneres are inspiring the cottagecore trend in urban homes
Brands like LoveShackFancy and Summerill & Bishop are embracing the aesthetic, while even Meghan Markle has her own line of orchard-inspired products
Countryside living has never been more appealing than it is today. During Covid, urbanites flocked to rural areas in droves, looking to escape to bigger and greener pastures that would provide much-needed respite and calm during times of calamity. Fast forward a few years and the countryside’s charms show no signs of waning.
This move towards country life has inspired the newly released coffee table tome, Cottagecore – New Countryside Living. Filled with photos of interiors created by urban exiles, it explores how this once fleeting trend has ignited a profound cultural shift as people now seek a life closer to nature, rooted in authenticity and sustainability.
“For many of us living in cities, it offers a tiny pause or a little romance in your everyday life. It’s escapism, yes, but it’s also choosing to surround yourself with beauty wherever you are or whatever you are doing. And that’s why it still resonates: it gives people permission to slow down and dream a little,” she says.
“Cottagecore” in the more traditional sense tends to evoke design elements like floral patterns – think Laura Ashley style or Liberty prints – embroidered fabrics and linens, and other feminine and romantic details. The new and improved version, however, is far more appealing as evidenced by the stunning interiors featured in the book.
“It’s not about recreating a country house; it’s about bringing in small things that feel handmade, comforting and real. A simple ceramic bowl, a worn wooden chair, a linen throw – these pieces give a home warmth and soul. It’s about creating little moments that make you breathe easier,” explains New York-based designer Guillaume Coutheillas of frenchCALIFORNIA.
Natural textures and vintage-inspired textiles that have a handcrafted feel are an essential part of the cottagecore look. Instead of bold and bright shades, choose soft colour palettes, while materials such as ceramic, wood, wicker or rattan create a cosy, nostalgic vibe. Mixing old and new is another key element.