Is Netflix’s Sexy Beasts the weirdest dating show yet? The new reality series brings bizarre creature costumes to blind dates, but can the concept compete with Disney+, HBO and Amazon?
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Part of Netflix’s strategy seems to be meme-ifying the streaming experience – and it’s working.
We saw this happen when the streaming platform dropped hit shows like Tiger King, The Queen’s Gambit and Bridgerton in 2020.
Now a new reality dating show coming to Netflix in July promises to set the online world aflame once again. It’s outlandish, slightly nightmare-inducing, and it might be exactly what the platform needs if it wants to keep HBO Max and Disney+ from gaining on it.
Sexy Beasts will test people’s chemistry by dressing up contestants in elaborate costumes and prosthetics, transforming them into all manner of creatures, from demons to dolphins. The participants will go on blind dates with each other and then make personality-based decisions on who they choose to match with.
Based on the trailer, there will be a “Beauty and the Beast” moment at the end when the couple is revealed to each other in their human, make-up-free forms.
Netflix’s promotional photos of the show, in all of their absurd glory, instantly prompted memes across the internet. You couldn’t log into a social media website on Wednesday, June 23, without spotting the furry and made-up faces of the show’s participants.