What makes a Lunar New Year film? Bruce Lee and Jackie Chan may be global stars, but Hong Kong still loves holiday classics All’s Well, End’s Well and My Lucky Star

- Hong Kong cinema is synonymous with action films starring Jackie Chan and Bruce Lee – but why haven’t its Lunar New Year movies made it bigger abroad?
- Hits like It’s a Mad, Mad, Mad World released during the annual festival aren’t well known globally but remain festive family favourites in the city
The chances that they’d mention something like the Lunar New Year film All’s Well, Ends Well – which grossed twice as much as Hard Boiled and has spawned eight sequels – is low.
That honour often went to a Lunar New Year film. Yet despite these holiday films being massively successful in Hong Kong, they are still relatively unknown abroad.

But that’s not surprising. The very definition of a “Lunar New Year film” can be hazy. Romantic comedy The Eighth Happiness, wuxia parody The Eagle Shooting Heroes and gambling drama God of Gamblers were all released during the annual festival, so do they all qualify as a “Lunar New Year film”? To do so can be a little like claiming Jaws, Star Wars: The Empire Strikes Back and The Dark Knight are all the same genre since they are “summer blockbusters”.
“I think it’s very tricky to talk about Chinese New Year films because it’s all about marketing and branding and how a film was labelled when first shown to the public,” explains Dr Fiona Law, of the University of Hong Kong, whose PhD focused on the “Chinese New Year” movie genre.
Despite this fuzziness there are certain key characteristics inherent to most of these films. They are generally lighthearted comic affairs with a focus on wealth or, more generally, good fortune, being the most important theme of all.
This trend dates back to the very origins of the genre. The first documented Lunar New Year film is Tang Xiaodan’s Hong Kong film Bloom and Prosper. Although the production is now lost, surviving details reveal that its story centred on winning the lottery and that it was actively promoted as a “Chinese New Year film”.