What is ‘millionaire’s bacon’? US$7-a-slice breakfast treat that could be the new avocado toast

Millennials have heard enough about avocado toast – the dish that sparked outrage earlier this year when a millionaire said young people can’t afford to buy homes because they spend too much money on overpriced toast.

Now there’s a new expensive breakfast indulgence that San Franciscans are obsessed with.

“Millionaire’s bacon” is a thick-cut, succulent-and-sweet version of the breakfast staple and it’s increasingly popping up on menus across the Bay Area. Its decadence might make you feel rich, but you certainly don’t need to be a millionaire to try it. The bacon ranges from US$2 to US$7 a slice.

We tried millionaire’s bacon at Taylor Street Coffee Shop in San Francisco. Here’s the verdict.

I love bacon. Here’s me eating some that I sprinkled on a cauliflower dish.

When I first read about “millionaire’s bacon” in the San Francisco Chronicle, I couldn’t wait to try it. I placed an order for pickup at Taylor Street Coffee Shop, which serves the dish.

Hoyul Steven Choi is a local restaurateur credited with bringing millionaire’s bacon to San Francisco. He started serving it out of his Pacific Heights brunch spot Sweet Maple in 2012.

The dish quickly took off, and Choi introduced it to his other restaurants in the Bay Area.