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What did Blackpink, IU, Aespa and Hyuna wear this week? Decoding K-pop fashion – from Moncler and Versace to homegrown Korean brands

From left: leading K-pop acts Blackpink and HyunA, rocking fashions from East and West. Photo: @theblondsny, @hyunah_aa/Instagram
From left: leading K-pop acts Blackpink and HyunA, rocking fashions from East and West. Photo: @theblondsny, @hyunah_aa/Instagram
K-pop idols

  • Blackpink’s first-ever virtual concert The Show saw Jisoo, Jennie, Rosé, and Lisa strutting contrasting but complimentary luxury labels from Serbia to New York
  • Hyuna also looked to NYC boutique brands, plus names like Jimmy Choo, Moschino and Alexander Wang

It was a fabulous fashion-filled week in the world of K-pop, with comebacks, virtual concerts and more. From power girl groups Blackpink and Aespa, to solo singers Hyuna and IU, we explore their sartorial choices: how the stage is reserved for the bright and bold, the most extreme and eccentric looks – while behind-the-scenes is all about letting their beauty shine through. 
Below is a rundown of their best style moments, the luxury labels they wore, and new streetwear and home-grown Korean brands to watch out for:
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Blackpink proves they are the best in fashion at their first-ever virtual concert, The Show

K-pop girl band sensation Blackpink. Photo: @theblondsny/Instagram
K-pop girl band sensation Blackpink. Photo: @theblondsny/Instagram

Stealing the style show were the girls of Blackpink, who certainly came ready with looks to kill at their first-ever virtual concert, simply entitled The Show.

The star was unquestionably The Blonds, a New York label known for its unapologetically over-the-top creations. Although the girls wore pieces from as far back as the brand’s 2016 collection, it felt as though each of the looks were made for them, bringing out the girls’ individual charm.

Blackpink’s diverse outfits reflect each of the members’ personalities. Photo: @lalalalisa_m, @sooyaaa__, @jennierubyjane, @roses_are_rosie/Instagram
Blackpink’s diverse outfits reflect each of the members’ personalities. Photo: @lalalalisa_m, @sooyaaa__, @jennierubyjane, @roses_are_rosie/Instagram

The Show was part Blackpink concert, part visual feast. Blinks were more than happy that each member had their fair share of the spotlight. Notable pieces we loved included Jennie’s structural rose top by Mihano Momosa, Rosé’s shiny white puffer jacket by Moncler, Jisoo’s voluminous purple organza dress by Haleia, and every The Blonds look worn by Lisa.

Clockwise from left: Blackpink, HyunA, IU. Photo: @theblondsny @hyunah_aa @dlwlrma/Instagram
Clockwise from left: Blackpink, HyunA, IU. Photo: @theblondsny @hyunah_aa @dlwlrma/Instagram