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Opinion / Why K-pop sensation Blackpink’s Jennie, Lisa, Jisoo and Rosé are the new Spice Girls – who could have believed the world’s biggest girl group would come from South Korea?

How much does Blackpink have in common with Spice Girls? More than you might expect. Photos: handout
How much does Blackpink have in common with Spice Girls? More than you might expect. Photos: handout
Blackpink

Blackpink’s The Album is topping charts worldwide, documentary Light Up the Sky is No 1 on Netflix, and the girl group members are ambassadors for Chanel, Celine, YSL and Dior – why does this sound so familiar?

It’s Christmas in 1997. Teenagers from Tokyo to New York, and everywhere in between, are getting ready to watch Spice World The Movie at their local cinemas. Number one hit single Spice Up Your Life is playing on the radio, and their bedroom walls are covered in posters of Scary (Mel B), Baby (Emma Bunton), Ginger (Geri Halliwell), Posh (Victoria Beckham) and Sporty (Melanie C). They’ve probably received one of the must-have Spice Girls dolls as a gift from Santa, and their stockings are filled with Spice Girls lollipops and pencil cases. If they are lucky, they’ll even capture the holidays on their bright pink Polaroid Spice Cams.
The British pop group Spice Girls in 1997. Photo: Quiz Post Magazine
The British pop group Spice Girls in 1997. Photo: Quiz Post Magazine

Without even looking at the stats, it was clear that British pop sensation Spice Girls were the biggest girl band the world had ever seen. From pop music to politics, it was a Spice World, and we were just living in it.

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Fast forward 20-something-years since Spice mania, and there’s a whiff of girl power in the air again. This time, however, it’s four girls from South Korea (OK, not technically, but we’ll get back to that) that are taking over the world.

Blackpink’s The Album is setting the charts alight in every territory imaginable, the Blackpink: Light Up the Sky documentary is No 1 on Netflix, and their high-end fashion campaigns are raking in millions of likes on social media – and in an ideal, non-coronavirus world they’d be on a sell-out tour. The worldwide Blackpink craze is inescapable.

It’s been a while since we’ve seen a group of feisty young girls break away from their territory and go global, and it’s certainly the first time we’ve seen it coming from South Korea – or East Asia at all. The fact that Blackpink isn’t an American band from a reality show makes this moment in time even more memorable.

Blackpink members pose wearing modernised hanbok outfits. Photo: YG Entertainment
Blackpink members pose wearing modernised hanbok outfits. Photo: YG Entertainment

Indeed, there have been plenty of girl bands since the worldwide reign of the Spice Girls. But the likes of The Pussycat Dolls, Little Mix and Fifth Harmony simply haven’t had the same long-lasting impact both musically and culturally. So far, Blackpink is ticking all the boxes that made the Spice Girls both a musical and cultural phenomenon.

At the time of their Korean launch in 2016, Blackpink was YG Entertainment’s first girl band in seven years after 2NE1. Even internationally, the music industry was dominated by male rappers and DJs. Similarly, the Spice Girls launched exactly 20 years prior during a time when male singers and boy bands ruled the charts. And who doesn’t love a burst of girl power in a male-dominated industry?
Spice Girls merchandise was big business. Photo: Spice Up London
Spice Girls merchandise was big business. Photo: Spice Up London
South African-born Andre joined SCMP STYLE’s Hong Kong office as Senior Digital Content Manager in 2020 after working at some of the world’s biggest media companies in the UAE, Singapore and the UK. When he’s not behind the velvet rope rubbing shoulders with the A-list, you’re likely to find him sampling local beers and searching for Insta-hot spots during his travels.