Style Edit: Gucci’s spring/summer 2025 campaign celebrates light, emotion and human connection with pieces that reinterpret the maison’s rich heritage, including an updated Bamboo 1947 bag
Directed by Xavier Dolan, Where Light Finds Us stars Black-ish’s Yara Shahidi and George MacKay of 1917 fame, the actors portraying fleeting moments of intimacy that resonate
In an age in which high fashion often takes on the mantle of artistic expression, Gucci’s spring/summer 2025 campaign invites audiences to explore the nuanced relationship between light and emotion. Directed by Xavier Dolan, Where Light Finds Us stars Yara Shahidi and George MacKay, who portray the fleeting moments of intimacy that resonate deeply with us all.
The narrative unfolds in everyday settings transformed by sunlight filtering through half-open windows. More than just backdrops, these spaces represent inner sanctuaries where genuine feelings and authentic connections reveal themselves.
The collection incorporates a mix of lightweight fabrics and structured silhouettes, blurring the lines between simplicity and complexity. The colour palette marries luminous shades, while unexpected touches – from asymmetrical cuts to mixed materials – convey a sense of personal freedom while celebrating the beauty of the everyday.
Stand-out accessories include a reimagined Bamboo 1947 bag, a Gucci signature whose distinctive bamboo handle lends an organic touch, while exemplifying the maison’s innovative approach to luxury.
The aesthetic philosophy here dovetails with Gucci’s commitment to reinterpreting the past for contemporary audiences.
Maintaining a link with the brand’s heritage – in this case, going back nearly 80 years – the Bamboo 1947 has been transformed with contemporary design elements. Think updated silhouettes and bold colourways, sleek metal accents and unique closures.
Vibrant and expressive floral scarves, meanwhile, reflect the collection’s overarching theme of celebrating beauty and personal expression.