STYLE Edit: Gucci’s Hong Kong Wall Art highlights luxury Italian fashion brand’s Pre-Fall 2019 campaign
Mural on side of building in Lan Kwai Fong Central, features ruins of ancient temples of Selinunte in Sicily – the setting for creative director Alessandro Michele’s new collection
Next time you find yourself on D’Aguilar Street in Lan Kwai Fong Central, Hong Kong, look up from across Stormies bar, or just above the 7-Eleven convenience store on the main strip, and you will be see Gucci creative director Alessandro Michele’s latest effusion of exuberant eccentricity.
A contemporary fresco for the chicest counterculture in the world is now on display on the facade of the building.
The Art Wall is dedicated to Gucci’s Pre-Fall 2019 campaign and – as peculiar as it may sound – the 7th century BC temples of Selinunte in Sicily.
Gucci calls this creative process the “magpie method of cultural juxtaposition” and if anyone can transform into an inspired crow for the counterculture, I suppose it’s Michele.
The Pre-Fall campaign was shot at the Selinunte archaeological Park, which harks back to the once-heterogenous community and glorious symposium in the agora, or ancient Greek marketplace.
Citizens of the Greek colony on the island of Sicily would eat, drink, discuss poetry and politics in the public, open arena.