Would you pay US$10,000 to have a physical check-up in a ‘spa’?

The luxury Elitra Health Manhattan Center for Life and Longevity, built to look like an exclusive club, provides check-ups for ‘discerning men and women’
You probably do not consider having your yearly physical examination as a relaxing and exclusive experience, but one American medical centre in New York promises just that.
For US$10,000 the Elitra Health Manhattan Center for Life and Longevity – a luxurious spa-like facility in central Manhattan – offers a thorough, “five-star” physical examination.
The six-hour check-up at the 15,000-square-foot (1,395-square-metre) health centre caters to “C-Level”, or “C-Suite” executives – those businessmen at the top of their profession who often have the word “chief” in their titles – athletes and celebrities.
It is designed for “the most discerning men and women” who want the highest-quality private experience, according to a representative at the clinic.
“Most of our clients are high-net-worth and high earners who want more from an exam – more time with specialists and a clinical team, and an overall five-star customer experience,” Ari Cukier, chief operating officer at Elitra Health, told Business Insider.
Many of Elitra’s patients are senior executives, small business owners, and high-net-worth international patients from countries including China, Russia and Kazakhstan, he said.
