Gucci leads the 10 hottest fashion brands in the world
Off-White comes in second in rankings compiled by fashion search platform Lyst, which analyses the behaviour of more than five million online shoppers to determine the hottest brands and products
The battle of the brands wages on.
Every quarter, fashion search platform Lyst analyses the behaviour of more than five million online shoppers to determine the hottest brands and products.
The second quarter (April-June) results are in and it's good news for Nike and Versace, who broke into the top 10 after climbing 20 or more places.
Lyst takes into account data from its own search engine and Google as well as engagement statistics, conversion rates and sales worldwide to form its quarterly Index.
Rising through the ranks can come down to one great commission – as showed by Givenchy who rose two places after dressing Meghan Markle for the royal wedding in June.
Scroll down to see who took the top spot and who is rising – and falling – through the rankings.
10. Prada
Up one place since the first quarter. Lyst says Prada’s reinvention of its signature nylon accessories helped push it back into the top 10.