Instagram’s golden couple Saasha Burns and Samuel Leetham unveil the BEAR necessities in Hong Kong
Model and style guru Saasha Burns and her partner Samuel Leetham have a devoted Instagram following. Now they want ‘hardworking Hongkongers’ to enjoy the health kick of their new line of essential daily vitamins
Samuel Leetham and Saasha Burns are literally glowing. Despite the rain and cloudy day outside IFC Mall, the Australian social media powerhouses have evidently brought along their native land’s sunshine.
Commanding a substantial following of wanderlusters on Instagram with her nomadic lifestyle, Burns is a familiar face on the fashion circuit. Not only does she run a popular style website of her own, Straat Stories, she also contributes to Vogue Australia. Her latest venture BEAR, a sexy line of essential daily vitamins she co-founded with her husband – partner in business and love – Samuel Leetham, has brought her to Lane Crawford, where the brand will be sold exclusively under the wellness umbrella.
Those who think the couple are mere pretty faces should think again – Leetham and Burns both show an impressive knowledge of nourishment and an awareness of environmental sustainability, all of which is reflected in BEAR products.
The BEAR brand uses essential daily vitamins that are formulated for different aspects of lifestyle – from Perform that contains B12 to enhance mental performance, Restore to rejuvenate with ginkgo and Vitamin K2, Explore with Vitamins C and E to combat oxidative stress, to Protect, which comes with Vitamin A and Echinacea for an immunity boost, BEAR is designed to be taken only once daily, and is formulated with completely vegan, GMO-free and organic ingredients.
“We have this philosophy of bringing the best of modern and traditional medicines. We are launching a new product soon that really started from the idea of waste,” reveals Leetham. “In Australia we waste 500 tonnes of bananas every month because they don’t fit the perfect size for supermarkets. So we are working with farmers to come up with a way to get nutrients from green bananas. We can’t wait to launch that.”
The brand has certifications for sources from suppliers across the world, including a globally certified organic farm on a Tibetan plateau and a family-run organic farm in Byron Bay, in New South Wales.
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